Innovendo has developed a customisable process based on a product-market matrix that helps to structure and collect relevant market knowledge from key players in the company. Within a short time frame market potentials in target segments can be assessed - provided there is enough information available at our customer.

In case additional knowledge is needed to seriously assess the potentials and barriers in selected market segments Innovendo will provide in-depth market analysis to reach a comprehensible decision. The analysis is built on extensive desk research as well as on qualitative research based on structured interviews with experts in target markets.

This way a reliable knowledge base is developed that allows for well-founded market decisions.

We support you in creating a compelling value proposition for your offering based on the needs of your customers and the benefits of your product. From there a unique positioning can be developed, providing the customer with a convincing reason to buy your (new) product.

This needs to go hand in hand with the definition and evaluation of new business model options - along with pricing and financing models as well as distribution and service strategies. On these foundations communication concepts need to be built. Last but not least, an implementation plan needs to be developed, including well specified tasks, responsibilities, budgets and timelines in order to structure the marketing efforts and monitor the results.

Practical experience shows that not always sufficient knowledge regarding competitors is not always available at our customers, in order to develop a valid positioning. In these cases Innovendo will offer an external assessment of the competitors, thus providing an objective and profound basis for decisions on positioning.

Innovendo can support you operationally to realise your new potential in the market. We will find your first customers or new partners who are willing and able to work with you. In close co-operation with you, we will create search profiles for the desired customers or partners which we will use to match with our research results for the best fits.

We have access to international company databases, work with partners and experts in the target regions and cooperate with Advantage Austria, a worldwide service of the Austrian Chamber of Commerce.

After several refinement steps in our research process that incorporates your feedback, we will personally get in touch with promising prospects, check their interest in a partnership with you and clarify any open questions. As a result, we will be able to provide a number of top-ranked candidates who match the desired profile and show interest in working with you.